Digital Marketing Glossaries
Pelajari istilah-istilah penting dalam digital marketing dan tingkatkan pemahaman Anda tentang strategi dan teknik digital marketing yang efektif.
A
B
- Banner Ads
- B2B (Business to Business)
- B2C (Business to Consumer)
- Backlink
- Behavioral Targeting
- Blogging
- Bounce Rate
- Brand Awareness
- Branding
- Buyer Persona
- Budget Allocation
- Business Intelligence (BI)
- Boosted Post
- Broad Match
- Billboard Effect
- Black Hat SEO
C
- Call to Action (CTA)
- Content Marketing
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Customer Relationship Management (CRM)
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Content Management System (CMS)
- Cost Per Thousand Impressions (CPM)
- Customer Lifetime Value (CLV)
- Clickbait
- Churn Rate
- Cross-Channel Marketing
- Competitor Analysis
- Crowdsourcing
- Cart Abandonment
D
- Display Ads
- Data Analytics
- Digital Marketing
- Direct Traffic
- Domain Authority (DA)
- Display Network
- Drip Campaign
- Demographic Targeting
- Digital Asset
- Dedicated Landing Page
- Dynamic Pricing
- Double Opt-In
- Dwell Time
- Downloadable Content
- Digital PR
- Dynamic Content
- Dashboard
- Discovery Ads
- Drive Traffic
E
- Email Marketing
- Engagement
- E-commerce
- E-book
- Event Tracking
- External Link
- Earned Media
- Enhanced Campaigns
- Engagement Rate
- Experience Marketing
- Evergreen Content
- Ephemeral Content
- Expert Content
- Earnings Per Click (EPC)
- Engaged Users
- Explainer Video
- Event-Driven Marketing
F
- Facebook Ads
- Funnel (Sales Funnel)
- Frequency
- Follow-up Email
- Flash Sale
- Facebook Pixel
- Feature Snippet
- Free Trial
- Freemium
- First-Party Data
- FOMO (Fear of Missing Out)
G
- Google Ads
- Google Analytics
- Google Search Console
- Google My Business
- Growth Hacking
- Google Display Network (GDN)
- Geo-Targeting
- Google Tag Manager
- Gamification
- Guest Blogging
- Google Algorithm
- Google Trends
- Google Shopping Ads
- Google SERP (Search Engine Results Page)
H
- Hashtag
- Headline
- Heatmap
- HubSpot
- Hootsuite
- Hub Content
- Hosted Content
- Homepage
- Holiday Campaign
- HTML (HyperText Markup Language)
- Hygiene Content
- Hurdle Rate